Change 4 Life: Statement

PaleoWorks and the PaleoWorks Challenge have withdrawn all support and promotion of the ‘change 4 life‘ scheme due to their financial association, business and professional relationships with processed food manufacturers, in particular Coca-Cola, Mars, Kraft, Nestle and PepsiCo. PaleoWorks wish it to be known that we were never made aware of these associations and so cannot be held responsible. Further to this PaleoWorks wish it also to be known that despite several requests to quantify the ‘Change 4 Life’ model and provide justification for the dietary advice given, including requests to consider more beneficial alternatives, to date PaleoWorks has received no response.
In light of this and the above matter PaleoWorks will cease all promotional activity and association with ‘change 4 life’ the change 4 life scheme, its partners and supporters with immediate effect.

Mike Oliver – Managing Director

PaleoWorks Ltd.

Jamies Oliver’s TED prize talk (paleoworks.wordpress.com)
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About Paleo Works

Paleo Works Have you ever wondered how you arrived at “being overweight” and thought how difficult it is to get rid of and keep off those excess pounds? Hi, I’m Katie and together with Mike my husband, we are Paleo Works. As a busy working mum of four, I often watched others embark on weight loss progammes only to return to their start weight (and then some) shortly after reaching their target. Why was this happening? Conventional dietary wisdom would have us believe that it’s YOU who has failed. But Mike and I thought different. We felt that there had to be something wrong with that conventional dietary wisdom after all we can’t all be hopeless? So we studied intensely, sought out advice and read avidly. We questioned robustly and talked with many on various 'dieting' regimes. What we found was radical, our story has to be told, our knowledge has to be shared. So If you are ready to stop blaming your self for being overweight and ready to change your approach to weight loss then contact us and let’s get started!

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Posted on November 18, 2011, in Politics, Processed Food, Statement and tagged Change 4 Life, Coca-Cola, Convenience food, Conventional Wisdom, Health, Nestlé, Paleo Diet, PaleoWorks, Paleoworks Challenge, PepsiCo, Weight Watchers. Bookmark the permalink. 12 Comments.

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Derek Stoop | December 13, 2011 at 1:27 pm

WONDERFUL Post.thanks for share..extra wait .. ?

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Tom the Weight Control Recipes Man | December 8, 2011 at 3:22 pm

There are many weight control recipes that not only help you lose weight but also taste great too. The trick to eating healthy is to eat smaller portions and use less fat when cooking.

Controlling your weight through food is not hard but it does take some practice and getting used to.

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