Paleo, Cupcakes, Sugar and Cocaine

Beautiful Pink CupcakesThis in the Daily Mail yesterday: why trendy cupcakes may be as addictive as cocaine.  Specifically the news article picks up the combination of butter in the fluffy sponges and the sugar in the icing piled on top and suggests that combined this combination could be as addictive as cocaine.  Cocaine?  A host of studies this year have linked sugary and fatty foods to brain changes more usually seen with hard drugs.  Scientists say that the evidence is “overwhelming” with 28 pieces of research on food addiction published this year alone.  The article goes on to acknowledge Nora Volkow director of the National Institute on Drug Abuse in the US who said ” We are finding tremendous overlap between drugs in the brain and food in the brain”  In one of the studies volunteers were shown images of their favourite treats.  The decision making area of their brains, the orbital frontal cortex experienced a surge of the pleasure seeking chemical dopamine the same area activated in cocaine addicts shown white powder.  In another study images of milkshakes lit up the same brain regions that become active in alcoholics anticipating a drink.  These then are pathological food preferences.

What we need to challenge is the concept of these foods as “treats”.  Evidence suggests that such “treats” cause tremendous damage to our bodies: what kind of a reward is that?  Paleoworks suggests that this too is a sign of an underlying trend in society to seek out immediate gratification and short term solutions to what can sometimes feel like overwhelming challenges.

Often times “treats” are  the secret addiction of choice of carers see here: Processed Food an Addiction of Choice.  The beauty of this “addiction” is that it allows you to function in your life (make pack-ups for the kids, take them to football practice, cook tea, visit our parents, hold down a job) which cannot happen when you are off your head on cocaine or whiskey or both.  But make no mistake: it is an addiction – the science is being done to show this but we know it ourselves anyway.  To break your addiction and lose your fat you are going to have to make some choices fast somewhere down the line.

About Paleo Works

Paleo Works Have you ever wondered how you arrived at “being overweight” and thought how difficult it is to get rid of and keep off those excess pounds? Hi, I’m Katie and together with Mike my husband, we are Paleo Works. As a busy working mum of four, I often watched others embark on weight loss progammes only to return to their start weight (and then some) shortly after reaching their target. Why was this happening? Conventional dietary wisdom would have us believe that it’s YOU who has failed. But Mike and I thought different. We felt that there had to be something wrong with that conventional dietary wisdom after all we can’t all be hopeless? So we studied intensely, sought out advice and read avidly. We questioned robustly and talked with many on various 'dieting' regimes. What we found was radical, our story has to be told, our knowledge has to be shared. So If you are ready to stop blaming your self for being overweight and ready to change your approach to weight loss then contact us and let’s get started!

Posted on November 6, 2011, in Addiction, Caveman Diet, Stoneage Diet and tagged , , , , , , , , . Bookmark the permalink. 18 Comments.

  1. Certainly, we all get a little airheaded when consuming lots of sugar, but a sugar sensitive person has a much harder reaction. To them, sugar makes all their nerve endings trip the light fantastic. They get much greater highs and collapses from the confectionery stuff.Sugar sensitive people might be low in specific neurochemicals that help us feel calm, centered, confident, and optimistic. Sugar is a drug that temporarily makes the sugar sensitive feel better, but with damaging consequences.Learn How To Curb Sugar Cravings Once And For All.

  2. I like Paleo lifestyle. This is awesome.

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